My Dirbble

Flight Homepage – Eghamat2‌4

Designing a dedicated landing page for Eghamat24’s Flight service to establish an SEO foundation, increase organic visibility, and create a scalable entry point for future content growth.

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Overview

As Eghamat24 expanded its travel services, the Flight section lacked a dedicated homepage. Users could access the flight search flow, but there was no SEO-focused landing page capable of attracting organic traffic or supporting long-term content growth.

The primary objective of this project was to design a dedicated Flight Landing Page that would serve as the foundation for the company’s SEO strategy while remaining scalable for future product development.

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Project Information

Item Description
Company Eghamat24
Industry Online Travel Agency (OTA)
Platform Web
Project Type SEO Landing Page
My Role Product Designer
Responsibilities UX Design, UI Design, Research, Prototype, Developer Handoff
Collaborators Product Manager, Product Owner, SEO Team, Marketing Team, Developers
Tools Figma, ChatGPT, Claude, Gemini, Figma AI

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The Challenge

Unlike other services within the platform, the Flight section did not have a dedicated homepage.

Without a dedicated landing page, the product lacked a scalable structure for search engine indexing and content expansion. This limited the SEO team’s ability to improve organic visibility and build landing pages around high-value travel keywords.

The project focused on solving several challenges:

  • No dedicated homepage for the Flight service
  • No SEO-oriented page structure
  • No scalable content architecture
  • Limited opportunity to attract organic traffic
  • No flexible layout for future SEO content

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Business Goal

The objective was straightforward:

  • Create a dedicated homepage for the Flight service
  • Build a scalable SEO foundation
  • Support future content expansion
  • Improve the discoverability of the Flight service through search engines

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Research & Discovery

To better understand the business requirements, I collaborated with the Product, Marketing, and SEO teams.

We reviewed existing SEO goals and analyzed how competing travel platforms structured their flight landing pages.

The research focused on:

  • Landing page structure
  • Information Architecture
  • Content hierarchy
  • Internal linking opportunities
  • Placement of the search experience
  • Expandability for future content

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Competitor Analysis Findings

To better understand how leading travel platforms structure SEO-driven flight landing pages, I analysed Google Flights, Booking.com, Alibaba, and FlyToday. Although each platform has a different visual style, they all followed several common patterns that influenced the direction of this project.

The key findings were:

  • SEO-first page architecture
    Every competitor was built around a clear hierarchy of SEO-friendly content, including structured headings, rich textual content, FAQs, destination sections, and internal links.
  • Search comes first
    The flight search module was positioned at the very top of the page, allowing users to begin their journey immediately while signalling the page’s primary purpose to search engines.
  • Content-rich landing pages
    Instead of relying solely on search functionality, competitors enriched their pages with destination suggestions, promotional sections, travel guides, FAQs, and informational content to improve organic visibility.
  • Strong internal linking strategy
    Pages contained numerous links to cities, countries, destinations, and related travel services, helping both users and search engines navigate the website more effectively.
  • Modular and scalable layouts
    All pages were composed of reusable content blocks such as destination cards, promotional banners, FAQs, popular routes, and category sections, making future expansion easier.
  • Balance between business goals and user experience
    SEO content was integrated naturally into the page without interrupting the booking flow. The search experience remained the primary focus while additional content supported discoverability.
  • Trust-building elements throughout the page
    Competitors reinforced credibility through promotional campaigns, service highlights, frequently asked questions, destination recommendations, and consistent visual structure.

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How These Findings Influenced My Design

Based on this analysis, I designed the Flight Homepage as an SEO-focused landing page that combined:

  • A clear visual hierarchy with the search section as the primary entry point.
  • Modular content sections that could be expanded over time.
  • Destination and promotional blocks to increase organic landing opportunities.
  • FAQ and informational sections to strengthen SEO performance.
  • A scalable page structure that could support future marketing and product initiatives without requiring major redesigns.


Competitive Benchmark.

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Final Solution

The redesigned homepage included several reusable content sections designed around SEO principles.

The page consisted of:

  • Flight Search Section
  • Popular Destinations
  • Promotional Sections
  • Internal Navigation Links
  • Category Blocks
  • SEO Content Areas
  • Expandable Content Modules

The modular approach enables future content growth while keeping the page organized and maintainable.


Final Homepage

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Developer Handoff

After finalizing the designs, interactive prototypes and implementation specifications were delivered to the development team.

Throughout implementation, I collaborated closely with developers to ensure design quality and consistency with the approved layouts.

Developer Handoff

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Results

The project was successfully launched and became the official homepage for the Flight service.

The outcome included:

  • A dedicated homepage for the Flight product
  • A scalable SEO-focused page architecture
  • A flexible structure for future content expansion
  • Alignment between Product, SEO, and Marketing teams
  • Positive stakeholder feedback after delivery

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AI-Assisted Workflow

AI tools were used throughout the design process to accelerate research, documentation, and design exploration.

Claude (Anthropic)
Used for reviewing page structure, evaluating user flows, suggesting improvements for landing page organization, and refining UX documentation.

ChatGPT (OpenAI)
Used for research, documentation, content refinement, competitive analysis, and organizing design decisions.

Gemini
Used to gather additional references and compare different approaches to SEO landing pages.

Figma AI
Used during ideation to explore alternative layouts and generate early concepts for different homepage sections.

AI supported research and exploration, while all product decisions, UX strategy, and final design execution remained human-led.

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Key Takeaways

This project demonstrated that an effective SEO landing page is more than a marketing asset—it is part of the product experience.

Designing the page required balancing SEO requirements, business goals, information architecture, and scalability to create a foundation that could evolve alongside the product.

The result was not simply a new homepage, but a reusable framework for future growth of the Flight service within Eghamat24.

© 2024 by Bahareh Behrouz